888.com Partners with Sportech to Upgrade the Littlewoods Casino and Poker Sites

22 October 2008

888 has recently been involved in upgrading two sites run by its strategic partner Sportech. Players will now enjoy a fresh look, many new games, VIP accounts, bigger jackpots and bonuses on the popular gaming websites Littlewoods Poker and Littlewoods Casino.

Sportech, one of the UK's leading gaming businesses, and 888, one of the world's most popular gaming entertainment companies, recently entered a strategic partnership. As part of the cooperation, 888 powers Sportech's brand and customer base with its gaming software, knowledge services and more.

The recent overhaul of the popular Littlewoods sites is part of a marketing campaign that emphasizes the new assets Sportech has won by partnering with 888, and will attract first-time visitors and experienced users alike.

The two sites, restructured on the basis of the resources provided by 888, are amongst the most popular web sites for playing casino games and poker. Together, they offer a wide variety of poker games, online tournaments, Roulette, Blackjack, Baccarat and all other well-liked casino games one would expect to find in a real Las Vegas casino.

Both sites have now been updated and are offering gambling enthusiasts a variety of exciting additions.

As part of these efforts, player will have an expanded range of gaming options to choose from. They will have the chance to receive higher prizes and bonuses - a 100% bonus up to £200 on Littlewoods Poker, and a 100% bonus up to £100 on Littlewoods Casino. Also on offer are travel and play packages to real-life poker events, as well as a new and bigger selection of games.

In addition, Littlewoods Casino has created a real Las Vegas feel by upgrading its web design to make the site elegant, classy and user friendly at the same time. Its exclusive new loyalty program is catering to its "VIP" players in the same spirit. Frequent players are given the opportunity to play on private tables, personalize their stakes, and receive special benefits and bonuses.

Matt Robinson, 888.com's Marketing Director, sees the new websites as a great success for the blossoming partnership between 888.com and Sportech.

"Together, Sportech and 888 provide customers with the very best from the gaming world", he said. "The two new websites are great assets to our network, but they are only the beginning of our partnership."